This textbook looks at decisions – how we make them, and what makes them good or bad. In this bestselling introduction, Erik Angner clearly lays out the theory of behavioral economics and explains the intuitions behind it. The book offers a rich tapestry of examples, exercises, and problems drawn from fields such as economics, management, marketing, political science, and public policy. It shows how to apply the principles of behavioral economics to improve your life and work – and to make the world a better place to boot. No advanced mathematics is required.


  • A quick-reference sheet, or “cheat sheet,” featuring some of the main definitions, results, and insights presented in the book.
  • Selected readings: a collection of readings for students and instructors who want to delve deeper into the material. The collection can be used as a basis for a more advanced course on behavioral economics.

Further resources (Instructor Manual, Syllabi, PowerPoint slides, Handouts and Exams) can be found on the Instructor Resources page. Please note these resources are password protected and available to teaching professionals only.