This introduction to marketing places employability and skills development at its heart, with coverage of sustainable and digital marketing practices in every chapter.
For Lecturers
PowerPoint presentations for all chapters, ready for instructors to adapt and customize to suit their weekly lectures
Guide to using Introduction to Marketing in the Classroom, which explains how to make the most of the book's learning features
Suggested answers and marking guidance for the end-of-chapter review questions, so that these can be used for exams
Please note the lecturer resources are password protected and available to teaching professionals only. Please click the link below to log in or request access.
