Welcome to the Companion Website for Multi-Channel Retailing by Lynda Gamans Poloian.
As one of the first textbooks to present a comprehensive view of multichannel retailing-the practice of trading through several selling channels concurrently-Multi-Channel Retailing is critical for any student preparing for today's job market.
For Professors
An instructor’s guide, PowerPoints, and test bank accompany this text.
Please note these instructor resources are password protected and available to teaching professionals only. Please click the link below to log in or request access.
