This core text and practical handbook presents a dynamic start-up framework with building blocks and steps to help readers to increase the success rate of their new venture.

Taking a data-driven, iterative, and evidential approach, it guides readers to collect their own data at every stage, helping them to make strong business decisions based on empirical facts and develop their venture in a systematic way.

Further information and accompanying material can be found at the authors' website.

PowerPoint slides (available to teaching professionals) are available now here.