This comprehensive integrated research methods guide equips students and researchers to conduct effective studies in the evolving field of strategic communication. The book covers the entire research process, from formulating research questions to analyzing data and presenting findings, with a particular focus on navigating the complexities of AI and social media integration.
For Professors
A test bank and PowerPoint® slides accompany this text. These instructor ancillaries are password-protected. To access them, please click the link below. Existing users can log in with their username and password, and new users can request access by submitting the Access Request form.
