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1.1 Case study - the design of the Instagram logo
1.2 Anatomy of a masterpiece - Turner and Cezanne
1.3 The art of noticing - take an icon walk
1.4 Design exercise - design an icon
2.1 Case study - emotional design
2.2 Anatomy of a masterpiece - Caravaggio
2.3 The art of noticing - let's have coffee
2.4 Design exercise - photographic composition
2.5 Design exercise - detect and iconize emotions
3.1 Case study - LC4 chaise longue
3.2 Anatomy of a masterpiece - the power of abstraction
3.3 The art of noticing - creativity is the context
3.4 Design exercise - the parsimony of signs
4.1 Case study - Three Mile Island
4.2 Anatomy of a masterpiece - Renaissance paintings
4.3 The art of noticing - let's go shopping
4.4 Design exercise - improving an interface through symmetry
5.1 Case study - the invention and evolution of the bicycle
5.2 Anatomy of a masterpiece - painting complexity
5.3 The art of noticing - using photography for storytelling
5.4 Design exercise - Gestalt rules of grouping
6.1 Case study - the desktop and the map
6.2 Anatomy of a masterpiece - splitting in Titian
6.3 The art of noticing - splitting information in advertising
6.4 Design exercise - splitting in websites
7.1 Case study - Lloyd Wright centre
7.2 Analysis of a masterpiece - Paul Klee centres
7.3 The art of noticing - the power of narrative centres
7.4 Design exercise - centre in inclusive design
8.1 Case study - emphasis for beginners
8.2 Analysis of a masterpiece - the art of caricature
8.3 The art of noticing - benchmarking for elegance
8.4 Design exercise - design by metaphor
9.1 Case study - Olivetti Programma 101
9.2 Analysis of a masterpiece - cubist painters
9.3 The art of noticing - faces everywhere!
9.4 Design exercise - remixing through the power of collage
10.2 Anatomy of a masterpiece - contrast and balance
10.3 The art of noticing - design by paradox
10.4 Design exercise - making a dynamic sculpture