Welcome to the Companion Website for Integrated Marketing Communication: Creative Strategy from Idea to Implementation, Fourth Edition by Robyn Blakeman.
Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new and fully updated third edition covers key skills and details important developments in traditional advertising and marketing principles.
For Professors
Complimentary teaching materials accompany this text, including Lecture Notes, PowerPoints and a Test Bank.
Please note the instructor resources are password protected and available to teaching professionals only. Please click the link below to log in or request access.
This open-access Companion Website is designed to reinforce the concepts covered in Integrated Marketing Communication: Creative Strategy from Idea to Implementation, Fourth Edition. Students can review and enhance their understanding of each chapter using the interactive flashcards and study questions.
