Integrated Marketing Communication: Creative Strategy from Idea to Imp

Integrated Marketing Communication

Creative Strategy from Idea to Implementation, 4th Edition

By Robyn Blakeman

Student Resources

Chapter Resources

Chapter 1 - Integrated Marketing Communication

Chapter 2 - IMC Marketing Plans

Chapter 3 - Branding and Positioning

Chapter 4 - Creative Briefs

Chapter 5 - The Creative Process

Chapter 6 - Copywriting

Chapter 7 - Campaigns

Chapter 8 - Public Relations

Chapter 9 - Newspaper Advertising

Chapter 10 - Magazine Advertising

Chapter 11 - Radio Advertising

Chapter 12 - Television Advertising

Chapter 13 - Out-of-Home and Transit Advertising

Chapter 14 - Direct Marketing

Chapter 15 - Sales Promotion

Chapter 16 - Internet Marketing and Social Media

Chapter 17 - Mobile Media Marketing

Chapter 18 - Alternative Media Advertising

Integrated Marketing Communication cover

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