What are the strategic uses of out-of- home and transit advertising in an IMC campaign?
Why is out-of-home considered a mass medium?
Why is out-of-home growing?
Explain why out-of-home does not need to compete for audience attention.
Define the role of out-of-home vehicles?
Define support media. As a support medium, when does out-of-home work best?
What is the most effective way for out-of-home to both show and tell the advertised message? How can this be done most effectively?
Why is it particularly important for many out-of-home vehicles to be memorable?
How do LED boards work? How do they compare/contrast visually and verbally with traditional outdoor boards?
What are some of the most common transit vehicles?
How does out-of-home advertising help an IMC campaign be more consumer focused?
What are the pros and cons associated with out-of-home advertising?
What is the strategy behind using out-of-home in an IMC campaign?
Out-of-home is used primarily as a support medium; it has an abundance of visual and verbal options. How can a medium that says little be seamlessly tied to other media options?
What are ways to make out-of-home vehicles both interactive and engaging?
