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About the book

  • Global Perspectives: draws on research, examples and case studies from around the world, giving the book a genuinely international focus
  • Fact versus Fiction: every chapter contrasts commonly held false beliefs with the genuine facts, supported by the evidence
  • Apply It: an interactive feature allowing students to engage in applied experiments, self-assessments and activities
  • A full range of learning features, including discussion questions, critical thinking and application questions, chapter reviews and `names to know'
  • A wealth of online resources for students and instructors, including an instructor manual, a comprehensive set of PowerPoint slides for every chapter, separate test banks for lecturers and students, and a range of interactive features


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