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Entrepreneurial Marketing
Sustaining Growth in All Organisations
by Ian Chaston



Table of contents

  1. Entrepreneurship and Market Conventions
  2. Understanding the Conventional Competitor
  3. Planning and Visioning
  4. Entrepreneurial Marketing Strategy
  5. Identifying Entrepreneurial Opportunities
  6. Entrepreneurial Competence
  7. Innovation
  8. Technology
  9. Entrepreneurial Promotion
  10. Online Promotion
  11. Social Media
  12. Blogs, Tweets and Apps
  13. Entrepreneurial Pricing and Distribution
  14. Entrepreneurial Service Marketing
  15. B2B Marketing
  16. Small Firm Entrepreneurship
  17. Public Sector


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