Here you can view exclusive video interviews with PR practitioners and specialists from a range of organizations.
Click on the links below to access each video.
Chapter 1
Daney Parker, Editor of PR Moment
Chapter 2
Sarah Pinch, CIPR President 2015
Chapter 3
Alex Aiken, Executive Director for Government Communications
Mario Ambrosi, Head of Communications and Public Affairs at Anchor
Chapter 6
Tamasin Cave, Director of Spinwatch
Chapter 7
Richard Bailey, Senior Lecturer at both the University of the West of England and Leeds Beckett University
Chapter 10
Jeremy Thompson, AMEC Chairman
Chapter 15
Francis Ingham, CEO Public Relations Consultants Association
Chapter 16
Flora Laven-Morris, Senior Account Executive at Hope & Glory PR
Daney Parker
Editor of PR Moment
Q: What do PR people need to do to understand what journalists want?
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Sarah Pinch
CIPR President 2015 Q: How easy is it to decide what is and is not ethical in PR?
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Alex Aiken
Executive Director for Government Communications Q: What makes working in government communications special?
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Mario Ambrosi
Head of Communications and Public Affairs at Anchor
Q: Is it more important to be passionate about what you're doing if you work in the not-for-profit sector?
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Tamasin Cave
Director of Spinwatch and co-author of A Quiet Word: Lobbying, Crony Capitalism and Broken Politics in Britain (Vintage, 2015) Q: Why is lobbying so often in the spotlight of criticism - and what can be done about it?
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Richard Bailey
Senior Lecturer at both the University of the West of England and Leeds Beckett University, and Editor of www.behindthespin.com.
Q: What are the special challenges of digital PR?
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Jeremy Thompson
AMEC Chairman Q: Does the rise of social media make the task of PR evaluation any easier?
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Francis Ingham
CEO Public Relations Consultants Association Q: Why do some people feel that PR faces an uncertain future? Are they right?
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Flora Laven-Morris
Senior Account Executive at Hope & Glory PR Q: How do you prepare for the unexpected? Think of some tough questions you could be asked at interview.
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