This is the companion website for Principles of Marketing.

This site provides a wealth of materials, guidance and information to support your course and use of the textbook. Use the panel on the left to explore the content on offer.

Lecturer zone area includes:

  • Additional MCQs and answers
  • Chapter-by-chapter lecture slides
  • The Coca-Cola case study

Student zone area includes:

  • A glossary
  • A list of recommended websites
  • Answers to the case studies found in the book
  • Chapter-by-chapter MCQs and answers

Read a sample chapter from this book | PDF Document | (1.68Mb)