Welcome to the Companion Website for Social Media Strategy, Fourth Edition, by Keith A. Quesenberry.
The fourth edition of Social Media Strategy is an essential step-by-step blueprint for innovating change, supporting traditional marketing, advertising, and PR efforts, and leveraging consumer influence in the digital world.
This classroom- and industry-proven text has been updated with a new infographics and concise reading sections with frequent tables, checklists, and templates. New and updated case studies in each chapter engage students in contemporary examples from small businesses, large corporations, and non-profit organizations.
For Students
This open-access Companion Website is designed to reinforce the concepts covered in Social Media Strategy. You can review key terms using flashcards and download template worksheets to help apply the principals covered within the text.
For Professors
In addition to the template worksheets, instructor ancillaries for this title include case briefs, chapter outlines, exercises and a detailed social media plan assignment, PowerPoint lecture slides, sample syllabi, and test questions.
Please note the instructor resources are password protected and available to teaching professionals only. Please click the link below to log in or request access.
Go to Instructor resources »
