Social Media Strategy

Student Resources

Global Resources

Student Template Worksheets

• Personal Social Media Audit Template
• SWOT Analysis Template
• Social Media Audit Template
• Social Media Budget Template
• Social Media Buyer Persona Template
• Social Media Content Calendar Template
• Social Media Content Planning Template
• Social Media Ethics Template
• Social Media Influencer Planning Template
• Social Media Metrics Template
• Social Media Post Results Analysis Template
• Social Media Research Template
• Social Media Story Template
• Social Media Strategy Class Exercises

Chapter Resources

Chapter 1 - The Scale and Scope of Social Media

• Flashcards

Chapter 2 - Shifting Influences and the Decline of Push Marketing

• Flashcards

Chapter 3 - Point of View from Control to Engagement

• Flashcards

Chapter 4 - A Foundation for Social Media Strategy

• Flashcards

Chapter 5 - Customer Experience and Customer Engagement

• Flashcards

Chapter 6 - Cross-Discipline Integration through Social Media

• Flashcards

Chapter 7 - Social Networks and Messaging

• Flashcards

Chapter 8 - Microblogging and Blogs

• Flashcards

Chapter 9 - Media Sharing and Ratings and Reviews

• Flashcards

Chapter 10 - Social Bookmarking and Social Knowledge

• Flashcards

Chapter 11 - Social Media Insights and Crowdsourcing

• Flashcards

Chapter 12 - Social Care and Social Selling

• Flashcards

Chapter 13

• Flashcards

Chapter 14

• Flashcards