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Technology Management
Activities and Tools
by Dilek Cetindamar, Rob Phaal & David Probert


Learning Objectives

Chapter 2

After studying this chapter, you should be able to:

  1. Differentiate between the two types of technology sourcing approaches: internal and external acquisition
  2. Identify advantages and disadvantages of acquisition types
  3. Understand the R&D capabilities and processes involved in producing new products, services and technologies
  4. Understand the relevance of open innovation in sourcing technology
  5. Learn about the variety of collaboration/alliance/network types and the process of external acquisition
  6. Observe the links between internal and external acquisitions
Chapter 3

After studying this chapter, you should be able to:

  1. Understand the complexity of exploitation
  2. Identify the key features of exploitation
  3. Understand the three major subprocesses of an exploitation activity: commercialization/marketing, technology transfer and utilization
  4. Appreciate the role of commercialization/marketing
  5. Understand the role of technology transfer
  6. Understand the role of technology utilization
Chapter 4

After studying this chapter, you should be able to:

  1. Understand the identification capability
  2. Understand differences between intelligence and forecasting capacities
  3. List the advantages and disadvantages of forecasting
  4. Identify the key features of technology auditing
  5. Identify the key features of forecasting
  6. Analyse organizational capabilities
Chapter 5

After studying this chapter, you should be able to:

  1. Understand what learning is
  2. Describe the role of the learning capability in TM
  3. Understand learning processes as a part of knowledge management
  4. Understand different types of learning
  5. Understand organizational learning
  6. Observe the role of IT in facilitating learning
Chapter 6

After studying this chapter, you should be able to:

  1. Recognize the different protection methods
  2. Understand the difference between tangible and intangible assets
  3. Recognize the advantages and disadvantages of intellectual property rights
  4. Understand the difficulties of measuring the value of intellectual assets
  5. Describe the processes of how to protect a firm’s intellectual assets
  6. Understand the links between protection and business models
Chapter 7

After studying this chapter, you should be able to:

  1. Understand the transformation of the identification activity into strategic decisions
  2. Understand the complexity of decisions involved in selecting technologies and related business models
  3. Understand technological core competencies and their role in strategy making
  4. Identify strategies based on core competencies
  5. Recognize the dimensions of strategic decisions involved in the selection capability, particularly the key make–buy–collaborate decision
  6. Identify key processes in selecting technologies among alternatives


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